brand and communications specialist

Location: Bedford
Contract type Permanent,
Full time
Salary £40,000 Plus Car Allowance

Role overview

Founded in 1951 in the Centre of France Walden is an independent Family Group driven with passion, and today it has become a major player in logistics and transport in Europe. Walden is organised around 3 pillars: Healthcare, as the European leader in transport and logistics (Movianto, ETP and TPI); Express transport, as the leading private operator in B2B and B2C in France (Ciblex and Relais Colis), and finally Digital, as editor and developer (Pharma Pilot).

Movianto is dedicated to being the preferred European healthcare solutions partner with best-in-class quality for the pharmaceutical, biotech, medical device and diagnostic industries. We offer outsourcing services along the supply chain such as warehousing; transportation; active temperature control logistics as well as Value Added Services; order to cash and sourcing.

Movianto’s international clients benefit from a pan-European network, a broad range of healthcare logistics services, the know-how of the local markets and uncompromising quality standards like ISO 9001 and ISO 13485. The company has expanded rapidly over the last few years. More than 3,700 teammates are managing customized solutions spread over a network of 40 warehouses in 11 European countries.

Purpose of the role

The Brand and Communications Specialist is a newly created, stand-alone role which will work closely with the Director of Customer Care, the Head of Commercial and the HR function to pull together multiple strands of the marketing strategy and drive forward our internal and external communications to shape and leverage our brand. The role is responsible for delivering and coordinating operational marketing activities in order to achieve our commercial goals. The successful candidate will be responsible for creating and implementing marketing strategy across all channels, including email, website, social media and video, as well as working alongside our European Central Marketing team.

Key Responsibilities

• Develops and leads the Marketing agenda to support achievement of Movianto business goals.
• Analyses and develops new marketing strategies in alignment with business priorities and audience.
• Develops, delivers and oversees internal development programs.
• Manages the provision of external talent management programs.
• Innovative brand ambassadorship to drive corporate identity in appearance, demeanor, values and ethics.
• Creates engaging content on behalf of the business, based on briefings provided by senior management team members.
• Creates an environment where communication is a two-way thing, where people are listened to and feel Movianto is a great place to work. Celebrates success.
• Continues to drive and develop a performance-focused, customer-centric and fun culture.
• Creates an environment where staff are honest, open, feel equal and valued. Ensures a consistent and fair approach through adherence to all HR policies and procedures.
• Work with wider Walden Group to support initiatives and implementation in Movianto UK.
• Continually reviews the service offering to ensure it meets and exceeds the needs and expectations of users.
• Leads Continuous Improvement by reviewing Marketing processes & activity and proposing ongoing cost effective solutions within a quality environment, ensuring best practice is shared and implemented.
• Creation of sales presentations for new clients

Qualifications / Experience required.

• Excellent communication (both written and verbal) presentation skills, including long-form copywriting.
• A track record in implementing integrated, strategic content marketing campaigns across multiple channels.
• Managed social media campaigns and be a subject matter expert in the field.
• Strong analytical skills - ability to interpret statistical data.
• Proven project and campaign management ability.
• Excellent stakeholder management.
• Hands on and happy to work on own initiative.
• Proven commercial awareness.
• Pragmatic, hands on approach.
• Commitment to continuous improvement and the achievement of expected objectives.
• Experienced approach to prioritisation of daily tasks and keeping a cool head under pressure.

Movianto / Walden Group is an equal opportunity employer. All tasks must be carried out in compliance with the company and country legislation and practices, health and safety at work and environment guidelines relevant to the market in which the role is operational in. Please note the list above is not exhaustive and we expect the post holder to be flexible within the framework of the job definition. Movianto / Walden Group seeks to recruit and appoint the best available person for a job regardless of marital / civil partnership status, sex (including pregnancy), age, religion, belief, race, nationality and ethnic or national origin, colour, sexual orientation or disability. Movianto / Walden Group apply all relevant Data Protection laws when processing your Personal Data. If you choose to apply to this opportunity and share your CV or other personal information with Movianto/ Walden Group, these details will be held by us in accordance with our privacy policy used by our team to contact you regarding this or other relevant opportunities at Movianto/ Walden Group.

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