digital marketing manager

Title: Digital Marketing Manager

Location: Sheffield

Full time, Permanent 

Salary: £35,000 to £40,000 

Tes is an international provider of digital solutions, which is passionate about using technology to make life easier for schools and teachers. All products and services are built with teachers and schools needs at the core, ensuring they are innovative, trusted education solutions. 

Role overview: 

The Tes website is a global platform made up of several million pages that attracts millions of visitors every month. As well as marketing pages, a significant percentage of its scale is made up of product environments, including the leading jobs board for teaching professional, the largest platform for teacher-made resources, and the renowned Tes Magazine. This whole environment has gone through significant developments in key areas, with other large development to come.

With the focus on the marketing sections of tes.com (rather than product environment), this role involves the development, analysis, content updates, and optimisation of tes.com, plus the management of external sites owned by Tes through company acquisitions.

With a new phase of the web strategy about to be defined and rolled out, this is an exciting time for an experienced professional to own this high-value space and drive its development and optimisation.

Key Responsibilities: 

• Work closely with the Head of Digital to set and deliver the wider website strategy.
• Manage the Digital Executive, who supports the overall content updates and development of Tes websites.
• Work alongside the SEO Manager to help with the overall optimisation of the website.
• Act as the Product Owner of the website, manage and prioritise the development backlog, and ensures the requirements are understood in detail.
• Work closely with the Scrum Master and technical/engineering colleagues to achieve the right developments and improvements in a timely manner.
• Work with marketing colleagues to ensure we have the correct information, content, and functionality to maximise our ability to meet objectives.
• Own the day-to-day analytics of the website and support with regular reporting, analysis, and recommendations.
• Work with third-party providers in the development and optimisation of tes.com
• Support the process of taking websites of acquired businesses and bringing them into tes.com.
• Help establish the strategic new phase of the Tes website, in collaboration with product.

What will you need to succeed? 

• Highly organised with strong project management skills and able to manage multiple projects concurrently.
• Excellent communication and stakeholder management skills to enable strong working relationships both across the wider marketing function and outside of marketing.
• High attention to detail both in analysing information and specifying the scope of developments.
• Analytical approach to data, which helps create action and improvement, rather than just reports.
• Experienced of working hand-in-hand with developers – ideally working with Scrum Masters and agile/sprint methodologies.
• Highly driven, with a sense of urgency, and motivated to create change in line with business objectives.
• Able to work withing evolving environments, dealing with nuances and edge cases on the move.
• Experience of managing people and developing individuals.
• Experience of working with high-profile or high-traffic websites.
• Experience of CRO.
• Have a solid technical understanding to be able to speak with engineering colleagues effectively.
• Ability to understand business and marketing strategies and reflect those in web developments plans.
• Able to identify potential issues and find solutions.
• Diplomatic, energetic, and confident.

What do you get in return? 

• 25 days annual leave rising to 30 
• 5% pension after probation
• Hybrid working, 2+ days in the office
• Health care cash plan
• State of the art city centre offices 
• Access to a range of benefits via My Benefits World 
• Discounted city centre parking  
• Free eye care cover 
• Life Assurance 
• Cycle to Work Scheme 
• EAP (Employee assistance programme) 
• Monthly Tes Socials 
• Access to an extensive Learning and Development menu 

Who are Tes?

Tes powers schools and enables great teaching worldwide, by creating intelligent online products and services to make the greatest difference in education.

For more than 100 years, we’ve supported schools and been a champion of great teaching. As education is changing, so are we. We’ve grown to provide a wide range of products to help schools and students flourish. 

We work together with teachers and schools to build trusted education solutions that help them to be the best they can be. From safeguarding and compliance, to staff and pupil management, and professional development and SEND provision, our innovative and flexible services help teachers and school leaders worldwide to provide the best education to millions of children. 

Tes has over 13m teachers in its online community and working relationships with 25,000 schools in over 100 countries. Tes brings educators together online so they can share expertise and teaching resources and it provides them with vital information, research and analysis about education via its fully digital Tes Magazine. 

Tes is a global company employing over 600 people and operating across 10 offices, including in London, Sheffield, Hong Kong, Sydney, and Dubai. 

We are proud of our people centric culture where everyone is driven to achieve the same goal. We are an agile organisation striving for continuous improvement. We invest in our people with extensive learning and development opportunities and support our colleagues with various mentoring...