London, UK Permanent, Full-time Salary: £30,000 to £35,000 per year Posting date: 23d June 2020 Applications close: 23d July 2020
Bold Health is a leading digital therapeutics company focusing on people with gut diseases or disorders. We’re on a mission to help patients manage their symptoms better, so they can live Boldly.
By leveraging CBT and AI, we deliver personalised, highly effective treatments to our users. We’re not just building a business, our mission is to improve the quality of patients’ lives.
Working closely with Bold’s CPO and CEO, you will be responsible for developing our communications, campaigns and community. This will include developing our brand and identifying opportunities to grow our reach, as well as creating and distributing great content.
This is a perfect opportunity to be a part of a fast-paced high impact startup. You must be passionate about health and social impact. The right candidate will have a solid experience in creating and curating digital content, with a thorough knowledge of SEO and marketing best practices. You will have experience in leading B2C and B2B marketing campaigns in tech startups. You will suit the role perfectly if you are a motivated self-starter who can oversee projects from start to finish and has a proven record of project ownership. You will possess great leadership skills as well as the ability and enthusiasm to have a hands-on approach.
The successful candidate will gain a unique insight into the early stages of building a social impact startup and brand. There will also be opportunities for career development and growth, including access to a brilliant network of mentors and advisors.
- Lead all online and offline marketing activities for Zemedy (our first product), including social media, community activities and events - Manage clients, partners and stakeholder relationships to develop marketing campaigns and assess suitability across target markets and channels - Build our community, playing an active role in the existing ones and participating in discussions - Stay up-to-date with innovations in health and trends in marketing - Developing relationships with influencers to promote our product & mission - Acting as a bridge between our community and the product, actively implementing your insights from feedback into building a product roadmap - Growing and managing our social media channels
- Create and develop our content, including: - Manage the blog - develop compelling topics, research, write and publish all blog articles and thought leadership pieces that resonate with our audience - Copywriting for the web, product and socials - Produce original photography for website and socials - Lead the video production from ideation to post-production, as well as manage our YouTube channel - Work closely with our graphic designer to create eye-catching visual content - Lead and drive the digital marketing strategy for the brand, driving qualified leads, identifying and evaluating the target market to constantly grow the conversion rate by promoting the product - Analyse, revise and optimise all paid and organic activities to enhance the campaigns’ performance - Develop a successful content strategy, building and managing the editorial calendar - Identify new ways to distribute our content to drive maximum traffic & engagement - Create lead-generation content, including landing pages with effective CTAs - Kick-start our user-generated content strategy - Optimise content for SEO and manage both the on-page and off-page SEO (PR and link-building), write press releases and growing brand’s outreach - Manage all email marketing, audience segmentation and promotional campaigns - Identify, develop and run campaigns on topical issues - Organise our events, including conferences, seminars and digital meetup series - Identify opportunities to play an active role in the tech, social impact and health space
You will have excellent leadership and communication skills with a drive to manage multiple projects from start to finish. Energetic personality with an enthusiastic nature will be ideal.
- BA/BS degree in media, creative writing, journalism or film is essential (MA favoured) - Experience in marketing for a tech startup - An experienced creative writer with excellent copywriting skills, as well as a portfolio of written work that includes topics like tech innovation - Practical knowledge of on- and off-page SEO and keyword research with avid skills in Google Analytics and CMS - Proficiency in CRM and marketing automation software - Experience in community management (customer support background preferred) - Working knowledge of HTML/CSS - Experience managing and growing social media following and engaging in online communities - A videographer with experience in screenwriting, interviewing & self-shooting, as well as video editing and distribution - Experience in corporate, lifestyle and portrait photography - Proficiency in Adobe Creative Suite (Photoshop, Premiere Pro, InDesign, After Effects) - Familiarity with design software (Adobe Spark, Canva, Sketch) - Experience in event management is highly desirable, with knowledge of vendor and stakeholder management.
Please include your CV, covering letter and a portfolio of written, photo and video work within your application.