marketing executive

We are looking for a Marketing Executive to join a well-established, growing family run business in Hereford. As Marketing Executive you will be developing, implementing, tracking, and optimising digital marketing campaigns across all digital channels. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. You will support strategies set by the marketing director, working with the sales team and supporting teams e.g. web dev, agencies and freelancers to launch campaigns on time and to budget.

This is a hands on role with a digital focus, however there will be an element of Traditional Marketing to get your teeth stuck into.

Key duties and responsibilities...

• Develop and implement digital strategies and campaigns that align with the company's overall marketing objectives, budgets and target audiences.
• Manage and optimize digital channels, including social media, PPC, and SEO, to drive website traffic, engagement, and conversions: understands how to segment customer data and refine messaging/offers accordingly
• Brief and collaborate with content writers (freelancers) to ensure all digital marketing collateral, including blog posts, case studies and social media posts, are consistent with the company's brand and messaging.
• Monitor and analyse digital marketing data and KPIs to better understand user behaviour and provide regular reports to inform the company's decision-making process.
• Manage relationships with external stakeholders such as agencies and partners involved in our digital marketing efforts.
• Work closely with the sales and business development teams to support lead generation and business growth efforts.
• Co-create and manage critical timing plans and hold stakeholders to account e.g. own brand product re-branding, marketing plan
• Stay ahead of the latest digital marketing trends and industry developments and contribute to the company's knowledge base and best practices.

Requirements

• Degree in marketing communications or equivalent qualification e.g. CIM diploma (desirable)
• 3+ years of experience in B2B digital marketing or related field
• Experience with email marketing tools, marketing automation software, social media platforms, PPC and SEO campaigns, and website analytics tools
• Experience of e-comm preferred
• Strong analytical and curious mindset
• Proven ability to think creatively and generate innovative ideas.

• A hands-on approach with the ability to work across all teams and a "can-do" attitude.
• ROI/outcome-driven, actively seeking out results - always looks to test, learn and improve

Hours - Negotiable - 32 - 45 hours pw

Benefits

• Salary £25k - £35k per year (negotiable)
• 21 Days Holiday + 8 Days Bank Holiday
• Free lunch and refreshments
• Free onsite parking