senior pr executive

About Crowe

Crowe is a leading national audit, tax, advisory and risk firm with global reach and local expertise. We are an independent member of Crowe Global, one of the top 10 accounting networks in the world, with access to more than 40,000 people in more than 150 countries and across more than 800 offices globally.

We pride ourselves on looking after our people, whether you’re working in corporate tax, statutory audit or you’re a marketing or HR specialist - at Crowe we invest in our people to help them be the best they can be.

We understand that it is often the culture and values of a firm that are most important when looking for a new workplace, that’s why at Crowe our people-focused culture means we value new ideas and innovation, and welcome people who are committed to making a difference by delivering excellent services to our people, clients and communities.

Job description

Are you an experienced PR professional looking to progress your career with a recognised brand in the professional services market?

We’re looking for an experienced, resourceful, self-motivated Senior PR Executive with a keen eye for detail and a passion for media and writing to join our growing Communications team.

Reporting to the Senior Communications Manager, this role will work across the whole firm to continue to grow Crowe’s recognition and reputation in our desired markets; positioning our partners as thought leaders, building our brand profile and relationships with Tier 1 trade publications, national press, as well as regional press, while actively developing PR plans for the firm’s strategic sectors.

Candidates will have an excellent PR and communication background and strong stakeholder management skills to successfully deliver our strategic communications priorities in line with the firm’s wider strategy.

You must be open to travel to London regularly, and across all national offices from time to time.

If this sounds like you, want to hear from you.

Apply now.

Responsibilities

PR/Media relations

• PR planning and development for external national and regional media relations activities and campaigns, in line with the firm’s PR and Content Strategy, as well as strategic marketing and business plans.
• Active management of media relations for the firm, including identifying and reacting to press issues and opportunities, profile building of the brand and key partners, drafting and approving press releases, and coordination across national and regional audiences.
• Attending and chairing national and regional PR briefings with internal stakeholders, advising on best practice.
• Supporting the PR and Content Assistant in maintaining press clippings and the media database.
• Monitoring and reporting the impact of PR campaigns.
• One of our day-to-day points of contact with external PR agencies, maintaining positive and effective working relationships.
• Application of emerging trends to communications and PR content plans to help drive future marketing plans, adding value to stakeholders.
• Monitoring and enforcing PR protocol and policy in line with the firm’s strategy and PR priorities.
• Coordinating media training for partners.

Editorial/Copywriting

• Proofreading and supporting the drafting of external and internal copy where required (e.g. newsletters, reports, awards, insights).
• Reformatting press releases in a web-friendly format in line with digital communication and SEO principles and ensuring they are uploaded to the press section of the website in a timely manner.
• Keep up to date with the latest news and trending topics, advising on and drafting topical content for use internally and externally.
• Championing and adhering to the firm’s writing style guide/tone of voice in all written content.

Project management and reporting

• Monthly and quarterly performance reports to be presented to the Senior Communications Manager.

Skills

• Excellent track record in communications, media planning and execution
• Ability to work proactively and reactively.
• Highly organised with efficient time management and ability to work to strict deadlines.
• Excellent communicator at all levels, both verbally and in writing.
• Excellent stakeholder relationship management skills.
• Ability to lead meetings with stakeholders and peers effectively with clear outputs.
• Highly developed interpersonal skills to add value when feeding back to senior stakeholders.
• Able to accurately obtain and convert technical content into compelling copy.
• Works well in a team and on their own, with the ability to manage and prioritise own workload.
• Excellent accuracy and attention to detail.
• Strong reporting, analytical and presentation skills.
• Strong knowledge and application of the full Microsoft office suite.

Qualifications

• Degree level education in communications or Public Relations.
• CIPR qualified (desirable).
• Previous professional services experience (desirable).