strategic marketing manager

The Economy and Growth team are currently working in a hybrid way with most of the work taking place virtually, but meetings, workshops and days at the office with the team are happening regularly in person across Surrey, typically at our head office in Woodhatch Place, Reigate. In this role you will adopt a hybrid approach, working both virtually and on site as required.

If you are looking for a new opportunity to develop your career in marketing and are interested in leading strong, positive promotion of the role that Surrey Council has as a strategic economic leader - we have a great opportunity for you!

The Opportunity

The Strategic Marketing Manager is a new post within the Economy and Growth Team that will ensure the work undertaken by the Economy team, on behalf of Surrey County Council, is focused, well thought-out, and leads to a high-profile, well-respected understanding of what we do. To achieve this, you will lead the development and implementation of the Economy and Growth Team's communications and engagement plan. Acting as the team's marketing specialist, you will promote our programme of work both internally and externally, and develop creative concepts and engaging content for strategic marketing campaigns.

We want you to lead on the harmonisation of our activities into strong, positive promotion of the role that SCC has as a strategic economic leader; this should result in a significant improvement in the profile of the organisation and the team. As our Strategic Marketing Manager you will be responsible for designing and promoting creative and engaging campaigns across all our work programmes which will appeal to a large customer base and make customers and partners interested, excited and wanting to get involved! This will include supporting collaborative business clusters, place-based community campaigns, the marketing of attractive inward investment propositions and the promotion of our skills work.

We're looking for someone who will lead the development of the narrative, brand and strategic communications that underpins SCC's economic growth programme; from design to implementation - mapping stakeholders, developing audience plans, designing and creating engaging content and visuals, and managing all our digital marketing activity.

You will also support us with event planning, working alongside the Economy and Growth team, our Corporate Communications team, partners and external providers to reach relevant audiences through an inclusive, coherent, and consistent approach.

About you!

We're looking for an excellent graphic designer and strategic marketer, with a proven track record of delivering impactful campaigns and a portfolio of creative success.?Whether you're from a local government background or not, you will have experience and knowledge of operating in a political environment and the interface between government and the economy, especially the business world. We need someone with great leadership qualities and the ability to motivated team?to produce excellent content.

To be considered for interview, your application will clearly evidence:

• Experience of designing and developing marketing and engagement strategies
• A creative, innovative and collaborative approach, working proactively to find and create communication and marketing opportunities to engage our audiences, with the ability to deliver effective reactive messaging and content
• Technical expertise to produce and design content, including printed and digital content with experience across multiple marketing channels, including search engine optimisation, web-marketing and integration of social media channels
• Experience in event planning and support
• Management of third parties for delivery of successful campaigns and marketing support

At Surrey, our values and behaviours are just as important as our skills and abilities. They shape who we are as an organisation. Find out more about the values we follow.

The job advert closes at 23:59 on 04/06/2023.

Interviews will take place week commencing 12/06/2023.

Benefits

From flexible working to job sharing we are committed to providing a healthy work life balance. You will benefit from 26 days annual leave, rising to 28 days after 2 years' service, a generous local government salary related pension, as well as the option to join our car lease scheme. For more information about the wide variety of benefits you can take advantage of please visit MyBenefits for Surrey County Council staff.

Our Commitment

Surrey County Council is proud to be a Disability Confident Employer. A guaranteed interview will be offered to all disabled applications where:

• The candidate has evidenced the minimum criteria for the role through their application
• The candidate has chosen to share that they have a disability on the application form

Our application form and onboarding process will provide an opportunity to request any reasonable adjustments for the interview and/or the role.

We want to be an inclusive and diverse employer reflecting the community we serve and particularly welcome applications from all underrepresented groups.