strategy and planning marketing manager, fixed income

£25,000

per year

LONDON STOCK EXCHANGE GROUP

20 days ago

LONDON

Deadline: 07 May 2021

POINTS BASED SYSTEM (PBS) VISA CALCULATOR

OCCUPATION TITLE

Sales Manager

SOC CODE

3545

MINIMUM SALARY

£35,400

MANDATORY RULES

20
20
10

TRADEABLE RULES

20
10
20
20

PERSONAL RULES

20
20

🚫 You do not have enough points for a Skilled Worker visa

40/70

Please note that we are using automated algorithms to check visa rules and may sometimes be wrong.
This information does not constitute legal advice and is provided for general information purposes only.

Apply with reed
Strategy and Planning Marketing Manager, Fixed Income and Multi Asset Indexes

Role purpose:

Investment Solutions (IS) Marketing is a component of the London Stock Exchange Group's Global Communications & Marketing function. Investment Solutions is one of five business segments within the Data and Analytics Division. The IS segment includes the key brand, FTSE Russell, a leading global provider of indexes, data and analytics.

The Strategy & Planning Marketing Manager, Fixed Income and Multi Asset Indexes will work with Product Management, Research, Sales, Brand/Content, Activation, and Digital Marketing team colleagues to design, develop, execute, and measure integrated global marketing programs.

Strategic responsibilities:

  • Work closely with the Product Management, Research, Sales, Brand/Content, Activation and Digital Marketing on global integrated marketing campaigns to support Brand and/or Revenue campaign objectives
  • Develop marketing strategy and plan programs, including key marketing campaigns to achieve commercial objectives
  • Develop messaging frameworks underpinning campaigns.
  • Develop deep understanding of fixed income and multi-asset index product use cases, audiences, and target personas
  • Develop value proposition for fixed income and multi-asset index products including key proof points for proposition, competitive differentiation / USPs
  • Design and manage go to market plans for new index product launches, key enhancements, and recurring index changes impacting investors
  • Contribute to overall product line's go to market plan
  • Ensure through data driven insights that the global marketing campaigns are successful and deliver high impact and support commercial objectives
Successfully partner with key functions across the Global Marketing team to execute marketing programs:

  • Partner with content teams to ensure the delivery of high-quality sales enablement tools and materials (in partnership with Product Management) for key segments for existing and new index products
  • Work with Research to influence Thought Leadership agenda to support marketing programs and new product launches
  • Coordinate with Content team on topical coverage of key product lines
  • Partner with Digital Marketing team to ensure the creation of web page copy - index family and promotional pages - to reflect evolving service expansion and updated positioning / messaging
  • Partner with agencies and internal teams to execute programs through media partners and promotion on social channels
  • Coordinate PR coverage where relevant for launches or other major events
Key behaviors and skills required to be successful in the role: 

  • 5-10 years Marketing experience in a B2B environment (indexation, exchanges, fund management, ETFs, wire house, brokerage or investment banking preferred)
  • Commercially minded, focused on ensuring the marketing programs have a material business impact and deep experience working with sales management and sellers to realize commercial ambition
  • Demonstrated experiencing effectively influencing both business and marketing stakeholders simultaneously to achieve desired marketing and business outcomes
  • Ability to persevere through a period of change and some levels of ambiguity as the LSEG marketing team is integrated into one central function
  • Understanding of the roles indexes play across the investment ecosystem
  • Understanding of fixed income securities, markets, and analytics
  • Strategic thinker able to exploit client opportunities through persona-specific product positioning and campaign development
  • Strong storyteller who can turn complex, technical information into client-facing materials
  • Excellent relationship management, project management and communication skills
  • Extremely detail oriented and has knowledge of the full marketing mix
  • Minimum of bachelor's degree in marketing, finance, English, or related fields.
LSEG is headquartered in the United Kingdom, with significant operations in 70 countries across EMEA, North America, Latin America and Asia Pacific. We employ 25,000 people globally, more than half located in Asia Pacific. LSEG's ticker symbol is LSEG.

LSEG (London Stock Exchange Group) is more than a diversified global financial markets infrastructure and data business. We are dedicated, open-access partners with a commitment to excellence in delivering the services our customers expect from us. With extensive experience, deep knowledge and worldwide presence across financial markets, we enable businesses and economies around the world to fund innovation, manage risk and create jobs. It's how we've contributed to supporting the financial stability and growth of communities and economies globally for more than 300 years.

As a global organisation spanning 70 countries and one rooted in a culture of growth, opportunity, diversity and innovation, LSEG is a place where everyone can grow, develop and fulfil your potential with meaningful careers.

Apply with reed