Salary Range: £50,000-£65,000 per annum depending on experience
Location: London Head Office, United Kingdom
Closing date for applications: 10/11/2020
Summary: Reporting to the CEO, the VP Marketing is a key appointment to the executive team. The VP Marketing is responsible for the implementation and management of marketing strategy with the key objectives of driving cost effective, quality leads into the sales team, as well as driving visibility and awareness through thought leadership driven PR, social media and other communications channels to deliver on corporate marketing objectives.
Tryzens works with some of the biggest names in retail and is quickly becoming known as the ecommerce technology partner, being experts in our field. The VP Marketing will play a vital role in this area directing a team of local resources and leveraging PR as well as other avenues such as awards and events to help the brand secure this position in the market with both brands and partners, alike.
Tryzens is a numbers focused business and hence the VP Marketing is responsible for performance reporting areas including:
This is a hands-on role, so the right candidate will have hands on experience of planning and executing marketing campaigns. They will be someone who wants to take complete ownership of marketing activity, budgets, performance reporting and optimisation.
Key responsibilities: • Work with the CEO to agree marketing strategy, activity, budgets and targets. • Execute and manage the annual marketing plan successfully to meet both lead and cost KPIs. • Drive awareness of Tryzens by effectively communicating its proposition through multiple media channels to both drive new clients and partners. • Manage website to optimise traffic conversion and drive new client and partner leads. • Manage PR and work effectively with PR agency to position Tryzens as leading ecommerce expert within the retailing community. • Manage & drive social media presence • Build engaging nurture programmes for clients and partners to extract maximum value from both the prospect and existing bases. • Event management: Plan and execute events to accomplish business goals with traceable ROI • Plan and write content to support marketing and sales activity in order to drive new business and partners. Includes brochures, white papers, proof-points, case studies blogs and website copy. • Manage and spend marketing budget to achieve ROI and generate leads • Work closely with Partner Manager and partner contacts to drive partner marketing activity in order to generate new business via the partner network. • Work with internal graphic designers and marketing partners to ensure Tryzens brand is delivered consistently across all sales & marketing activity. • Manage the CRM and email databases to ensure data is up to date and optimised
Essential Experience • Experience in a global, leadership position focusing on corporate and campaign marketing in digital commerce • A solid understanding of the major trends in retail and digital commerce and how they shape the customer experience • Experience in both UKI & ANZ market as a focus, USA experience a bonus • Experience working in a fast-paced environment and delivering lead generating campaigns without the aid of agencies. • Experience in setting and managing budgets. • Experience managing a website (wordpress experience is a bonus), SEO, PPC and demand generation programmes • Excellent written communication skills, including brochures, white papers and presentations. • Experience working with digital technology partners from the breadth of digital commerce across the globe. • Events management – from seminars to customer dinners and presence at partner events • Proven success creating, running and analysing B2B demand generation plans to achieve lead generation goals • PR – Manage the day-to-day running of the PR agency, ensuring they are maximising coverage opportunities and delivering content that supports the brand direction • Experience in a wide range of marketing techniques including social and search and the tools used for activity e.g. Hubspot, Google Analytics, CRM systems • This individual will be a self-starter, have a strong work ethic, attention to detail, an agile and precise mind, and an innate desire to succeed. • Experience managing a global team and flexibility to attend meetings and events in local timezones
• An understanding of brand marketing principles. • Experience of partner marketing would be preferable. • Comfortable working independently as a senior marketer in a fast growing company • Understanding of the digital commerce platform landscape and established relationships in those organisations