This role sits within the Health, Group Protection and Wellbeing Marketing team. Reporting to the Health Direct Trading Manager, the successful candidate will be responsible for ensuring paid media, SEO and email strategies are successfully planned and executed, while contributing to the growth of the business.
The role will be hands-on and requires a results focussed performance marketer, who can implement effective and efficient channel marketing strategies to drive funnel performance and business growth.
Duties & Responsibilities
Work closely with multiple external suppliers, from media to creative agencies, to plan and execute digital marketing campaigns, including PPC and display advertising campaigns
Utilise strong analytical ability to define, measure and evaluate marketing performance and provide recommendations for optimisation and future investment
Manage online brand and product campaigns to raise brand awareness
Engage with partners in the central Aviva digital, data and content teams to define, develop and deliver the SEO, email and social media roadmaps for both Consumer and SME audiences
Collaborate with internal teams to optimise customer experiences across multiple channels and touch points.
Skills & Experience required
Direct Marketing experience within a B2C environment
Working knowledge of PPC, SEO, Social Media and email marketing
Experience in identifying target audiences and devising digital campaigns that engage, inform and drive sales conversion
Proven business growth contribution through revenue generation
Ability to use SEO tools to audit, monitor and report ranking performance
A financial Services background would be advantageous
What will you get for this role?
Salary of £30,000 - £32,000 per annum depending on skills, experience and qualifications
Generous defined contribution pension scheme
Annual performance related bonus and pay review
Holiday allowance of 29 days plus bank holidays and the option to buy/sell up to 5 additional days
Up to 40% discount for some Aviva products through "My Aviva Extras" plus discounts for Friends and Family. (Some exclusions apply)
Excellent range of flexible benefits to include a matching share save scheme.
Working at Aviva
At Aviva, we’re people with a purpose. To be with you today, for a better tomorrow.
We bring this to life by ensuring managing risk is at the heart of the way we all work. We love people who do the right thing for our customers, and our colleagues. We want people who speak up, who take responsibility, and who make good decisions.
The way we do this is important too. We always 'Care More’. It’s our thing. We’re all about our people - that’s you - so we can be pretty flexible. If you want to work from home some of the time or change your hours so you can pick up your kids or care for someone in your family, we’re very open to that. In fact, we don’t advertise roles as either part or full time, because we know each person has different needs, just as each business area has different needs. So, it’s up to you to discuss working hours during your interview.
We care deeply about being inclusive and that means we encourage applications from people with diverse backgrounds and experiences. We want our employees to bring their whole self to work and that starts with you.
We interview every disabled applicant* that meets the minimum criteria for the job. Once you’ve applied, please send us a separate email stating that you have a disclosed disability and we’ll make sure we interview you.
We’d love it if you could submit your application online.
*As defined in The Equality Act 2010*. By 'minimum criteria’ we mean you should provide us with evidence which demonstrates that you generally meet the level of competence required and have the qualifications, skills or experience defined as essential to perform the role.