Contract type: Permanent Hours per week: 35Salary: £29,252 per annum (including Inner London Weighting)Location: LondonWould you relish the opportunity to work on multi-channel marketing campaigns and contribute to making a real difference by connecting with our legacy supporters? We are looking for an experienced Direct Marketing Officer to join our Legacy Marketing Tea to support the acquisition and engagement of BRC supporters through multiple channels, working collaboratively across other teams on campaign management, content and new initiatives. Reporting to the Legacy Marketing and Development Manager, the post holder is directly responsible for implementing legacy recruitment and stewardship strategies and managing key elements of the legacy fundraising programme. This appointment also coincides with the development of a new legacy strategy and the post holder will have the opportunity to be involved in the shaping of projects and the implementation of new ideas. The aim is to inspire the diverse audiences to consider leaving a gift in their will to BRC. The successful candidate will have a proven track record in direct marketing, preferably within a legacy/fundraising environment. Gifts in wills contribute about a third of BRC fundraised income and they play a vital role in the BRCs fundraising activity. This role is key to growing the fundraising capacity of BRC. Working within Supporter Marketing and Engagement, primarily within Legacy Marketing, this role will engage supporters through multiple channels (both existing supporters and public audience). Meet the team... This role sits in the Supporter Marketing and Engagement Team. Our vision is to lead the organisation in the mass engagement of a diverse community of supporters - offering them ways to give that work for them and generate income to help people in crisis. Together, we'll make this happen by running an exciting, fast-paced multi-channel programme and working collaboratively with both internal teams and our external partners (including fundraising agencies, print partners and media buyers). Our fundraising is critical to enabling our services that help people in crisis - whether that's in the UK or overseas. It's vital that we as a team can engage and inspire our supporters so that they choose to continue to give to the British Red Cross. About you...
We are looking for someone who is highly motivated, innovative and creative, thrives in a fast-paced environment and has solid fundraising marketing experience.
You will need to demonstrate an excellent level of numeracy and literacy, as well as strong verbal communication skills.
Building strong relationships both internally and externally is vital to success in this role, as is your ability to spot trends and find solutions.
You'll be able to plan your busy workload, but also respond to changing priorities.
Closing date for applications will be on the 18th of January 2021 with interviews to follow. We offer a wide range of staff benefits, these include:
36 days holiday (including Bank Holidays)
Option to buy an extra 5 days annual leave
Up to 6% contributory pension
Flexible working policy
A little bit more about us... The British Red Cross help anyone, anywhere in the UK; get the support they need if crisis strikes. From hiring a wheelchair or dealing with loneliness, to adjusting to life in a new country - we're there when you need us.
Our organisation was born out of a desire to bring help without discrimination. Impartiality and neutrality have been central values for the Red Cross since we started.
At the British Red Cross, we are looking for the best people to help us provide support to millions of people affected by crisis in the UK. We want our team to reflect the diversity of the communities we serve, offering equal opportunities to everyone, regardless of; age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, or sexual orientation.
Diversity is something we celebrate and we want you to be able to bring your authentic-self to the Red Cross. We want you to feel that you are in an inclusive environment, and a great position to help us spread the power of kindness.
In the British Red Cross we will not tolerate any form of misconduct, including sexual harassment, exploitation and abuse. We have a code of conduct in place, and are committed to creating a culture of integrity in the organisation where misconduct is not tolerated, situations of abuse are quickly investigated and perpetrators are dealt with effectively.
If you are appointed to a role within BRC you will be subject to the organisation's Code of Conduct, a copy of which you can find on our website.
As part of its recruitment and selection process the British Red Cross undertakes DBS (Disclosure and Barring Service) checking of all individuals who regularly work with or have access to children and vulnerable adults.
If driving is an essential requirement of the role, appropriate driver checks will be completed in line with current policy.
The British Red Cross, incorporated by Royal Charter 1908, is a charity registered in England and Wales (220949) and Scotland (SC037738).
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