Email Marketing Executive with excellent CRM, Marketing Campaign Analysis, email and SMS content creation and B2C campaign expertise is highly sought by a multiple award-winning games studio based in Birmingham who are the UK’s largest privately-owned mobile e-gaming company! We currently have just over 300+ employees here at our Birmingham HQ and we offer some of the UK’s best career progression opportunities, the opportunity to work in a state-of-the-art games studio environment with our services offered across multiple platforms (web, mobile, tablet) with over 5mn+ customers here in the UK alone!
In this position, you will manage the delivery of all CRM activity for our 8 gaming brands (inc. SMS marketing, email, push, in-game etc) and generate, track and analyse a suite of CRM related routine reports with a focus on reporting and performance. Working closely with our in-house Data Analytics team, you will have access to a wide-range of customer related data that will help better identify, implement and streamline our CRM related activity to ensure we continue to engage our 5mn+ UK customer base and also help this customer grow exponentially.
In terms of your skill-set, you will have previous experience in a marketing/CRM team with good experience executing B2C campaigns including A/B testing, segmentations, campaign planning and promotional calendar management (bonuses, promotions, campaigns etc).
Key skills we’re looking for…
Experience using and optimising CRM techniques (inc segmentation, campaign planning, implementation, evaluation etc).
Experience implementing email and SMS content for CRM campaigns.
Excellent B2C experience (either at a marketing agency, client side or in a CRM team).
Experience in high growth market vertical such as Insurance, Travel, Retail etc.
Therefore, if you are a highly driven and insightful Email Marketing Executive with expertise creating email and SMS content for CRM campaigns and you would like to join a multiple award winning eGaming studio who have been accredited as one of the 'Top 1000 Companies to Inspire Britain’, been recognised by the BBC as a top technology employer and have a 1 star accreditation as a 'Top Company to Work For’ then send in your CV today for review!